Many famous names within the motor racing world have endorsed the brand including Ayrton Senna, Kimi Raikkonen, Fernando Alonso, Lewis Hamilton but the most famous celebrity associated with the brand has to be Steve McQueen who wore a blue Monaco in the 1971 film Le Mans.Today, the TAG Heuer Carrera is a synonymous with timekeeping in racing. This association with motorsport developed over years to create an extremely strong bond between the brand and motorsport resulting in many iconic watches. Heuer was leading suppliers and producers of stopwatches and timing equipment and that led to a natural progression of racers, pit crews, event sponsors etc… all wearing Heuer Chronographs. It was in the 1960s that Heuers became extremely popular among both professional and amateur automobile racers. Heuer chronographs were used by pilots throughout the 1930s and 1940s. Heuer moved things on and released their first wrist chronograph in 1914 with the crown still in the 12 o’clock position. A dial indicates the duration of a trip at the 12 o’clock position and is set/reset by a top-mounted crown. Heuer has been associated with ‘Dashboard Chronographs’ since 1911 when they received a patent for the ‘Time of Trip’. The name is built up from the initials or ‘Techniques d’Avant Garde’ and of course the founder’s surname, Heuer. A majority stake of the company was sold in 1985 to the TAG Group forming the brand we recognise today, TAG HEUER. Here are a few suggestions of how your watch can be complemented by its winder:Īn Aquaracer with a Black Bezel – Try a Scatola del Tempo Rotor One with a matching Black Bezel.Ī Monaco with a Black Dial – This would look excellent in a Silver Swiss Kubik StartboxĪ Monaco with a Gulf Dial – Try matching the dial to orange or blue case from the Masterbox series from SwissKubik.Ī Carrera with a Black Dial and Steel Bracelet – This would sit beautifully in a Rapport Evo Cube in Midnight BlackĮduard Heuer founded his watchmaking company in 1860 at the age of 20 in St-Imier, Switzerland… Originally known as Uhrenmanufaktur Heuer AG. We all like different things and as you were faced with many options when choosing your watch there are similarly many options when it comes to choosing your watch winder. Once the basics of TPD and direction of winding have been covered you can start to have fun finding the perfect winder for your watch. FIND THE RIGHT STYLE WATCH WINDER FOR YOUR TAG HEUER WATCH
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